Of course it difd.
Of course it difd.
[The Trump campaign worked with Cambridge Analytica to] micro-target US voters with carefully tailored messages about the Republican nominee across digital channels.
Intensive survey research, data modelling and performance-optimising algorithms were used to target 10,000 different ads to different audiences in the months leading up to the election. The ads were viewed billions of times, according to the presentation.
…None of the techniques described in the document are illegal. However, the scandal over Cambridge Analytica’s acquisition of data from more than 50 million Facebook users is lifting the lid on an industry that has learned how to closely track the online footprint and daily lives of US voters.
…The Republican nominee, who had just secured sufficient delegates to become the party’s candidate, still had “no speakable data infrastructure” and “no unifying data, digital and tech strategy”, the document states.
…“There was no database of record. There were many disparate data sources that were not connected, matched or hygiened,” she said of the process of ordering, sorting and cleaning enormous data sets. “There was no data science programme, so they weren’t undertaking any modelling. There was no digital marketing team.”
…The document contains very little information about how the campaign used Facebook data. One page, however, suggests Cambridge Analytica was able to constantly monitor the effectiveness of its messaging on different types of voters, giving the company and the campaign constant feedback about levels of engagement on platforms such as Twitter, Facebook and Snapchat.
The feedback loop meant the algorithms could be constantly updated and improved to deliver thousands of different messages to voters depending on their profile.
…Voters in areas where people were likely to be Trump supporters were shown a triumphant-looking image of the nominee, and help finding their nearest polling station.
Those whose geographical information suggested they were not fervent Trump supporters, such as swing voters, were shown photos of his high-profile supporters, including his daughter Ivanka Trump, a celebrity from the reality TV show Duck Dynasty, and Dana White, the president of the Ultimate Fighting Championship.
One of the most effective ads, according to Kaiser, was a piece of native advertising on the political news website Politico, which was also profiled in the presentation. The interactive graphic, which looked like a piece of journalism and purported to list “10 inconvenient truths about the Clinton Foundation”, appeared for several weeks to people from a list of key swing states when they visited the site. It was produced by the in-house Politico team that creates sponsored content.
…Advertisements on Facebook, Twitter, Google and the music-sharing app Pandora were used to help convince 35,000 supporters to install an app used by the most active supporters.
According to the presentation, Cambridge Analytica and the Trump campaign also used a new advertising technique offered by Twitter, launched at the start of the election year, which enabled clients to kickstart viral tweets.
The “conversational ads” feature was used to encourage Trump’s followers to tweet using a set of pre-determined hashtags.
The campaign also took advantage of an ad opportunity provided by Snapchat, enabling users to swipe up and immediately see a preloaded web page. While not useful for securing donors, Cambridge Analytica deemed the tool useful for engaging potential voter “contacts”, according to the presentation.
One of the final slides explains how the company used paid-for Google ads to implement “persuasion search advertising”, to push pro-Trump and anti-Clinton search results through the company’s main search facility.
The U.S. social networking website set up data-sharing partnerships with at least 60 phone and tablet makers over the past 10 years. In the exchange, Facebook could expand its reach while the companies could implement features such as “like” buttons and image sharing. It alleged Facebook gave access to user data without consent.
Experts voiced concern that reckless sharing of data could lead to security and privacy risks. Accessed Facebook information, meanwhile, allegedly included political preferences, relationship statuses and upcoming diary dates—even for users who had not given explicit permission for their data to be shared.
The profile information was allegedly obtained via privately-built application programming interfaces (APIs) which are the back-end protocols that are used to develop mobile apps, functions and systems. It has been confirmed that Facebook user data was stored on the technology companies’ servers.
When commodification of your customer base goes wrong and it should have dawned on you that if it wasn’t wrong to treat people, at the very least it was going to come back and bite you on the ass a bit but you never admit any wrong doing or make admissions that might open the corporate entity up to lawsuits so you double-down on delusional and obnoxious positions. Doh!
Seriously, any more of these delusional denials from facebook and I’m going to start rooting for all of the insufferable eggheads who’ve made money of this to be thrown unceremoniously in jail.
[another snicker] Echo listens to and apparently records private audio? No shit, Sherlock?