Reaching White Women

Simple mathematics dictates that if we care about Democratic majorities, we should start by winning back white women. If white women are moved either to vote or switch party affiliation by 8 percent in some places, that could secure victory when combined with an already reliable multiethnic coalition.

…First, let’s examine some truths about all women. From food to health care to cars, women make up 85 percent of purchasing decisions in the United States. Most women with kids under the age of 18 are in the workforce. Moms are twice as likely as dads to handle the cooking, and working mothers handle most of the childcare, even women who are primary breadwinners. 

…Anecdotes from this demographic show that most political jargon makes them feel alienated, and even phrases like “economic security” can invoke a sense of insecurity—that they need to be policy experts to participate in the conversation—when nothing could be further from the truth. Women are usually the ones who can calculate to the penny what they need to run the household, and they know intimately what one missed paycheck means in terms of family sacrifice. Until we acknowledge this as valued expertise, we will never be able to set up effective dialogue that draws these women into engaged progressive politics.

…White women report a desire to study and make well-researched decisions about their politics. Our job is to provide easily accessible and digestible information that fits into their daily lives, that they don’t have to venture too far to find.

Reaching White Women : Democracy Journal

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