This partnership between builders and Amazon benefits both sides. Amazon wants to push for wider adoption of its Echo smart speaker. Lennar relies on Amazon to help distinguish it from other home builders.
…He wasn’t looking for a smart home, but …now he enjoys all the smart home features.
…His favorite is a Ring doorbell that logs visitors. “I have teenagers,” he said.
…On the one hand, it’s nice to ask Alexa to heat up the house before crawling out of bed in the winter. On the other, there’s all those cameras. “If I’m walking on our street, I walk on the other side of the street,” she said, meaning the side without the smart homes. “Just because I don’t feel like being on everyone’s cameras.”
…It’s not just cameras, even light switches capture information. “That data’s not just sitting there, just… empty,” he says. “Somebody’s gonna look at it and leverage it, to try to turn a profit, or try to create an ad, or try to create some revenue.”