Google’s acquisition of Fitbit is clearly a data play

Google will now have information on not only the temperature of my house, to the extent I’ve got four Nest thermostats or whether or not I have a smoke alarm going off or things like that, they’ll know, in fact, how much I move on a given day, how many steps I take, things of that nature,” D.A. Davidson analyst Tom Forte told Yahoo Finance. “This is very interesting data for Google. And if you think about Google’s efforts, again, Amazon with Alexa and Apple with its various devices, they’re all just collecting data for consumers. But this helps round out the data set for Google, given that it gives you, again, health care-related data.

Google’s acquisition of Fitbit is clearly a data play

hmmm

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