The top-grossing movies from 2014 to 2017 with women leads out-earned movies starring men across all budget levels.
,,,The research also found that films that passed the Bechdel test — a gender bias test that measures whether at least two female characters converse about something other than a man — earned more than films that failed it.
…“There’s a lot of conventional wisdom that woman led films make less money. But our data doesn’t support that,” Smith tells CNBC.
…The financial success of women-led films is significant, considering that women accounted for only a quarter of the solo protagonist roles in the top films of 2017 and only played around a third of the major characters.