A Winning Political Issue Hiding in Plain Sight

…Yet none of these tested as well as a 15-second ad that never mentioned Moore.

“My kids are going to do more than just survive the bigotry and hatred,” a female narrator says, as the video shows a Klan march and then a student at a desk. “They’re going to get an education, start a business, earn a good living, make me proud. Education is my priority. That’s why I’m voting for Doug Jones.”

…Whatever complaints people may have about their local school or college costs, most have no doubt that their children need a good education. People see it as the most reliable path to a good life, and they are right.

The unemployment rate for college graduates is a mere 2.3 percent. College graduates earn vastly more than non-graduates. Educational gaps in life expectancy and health status are growing too.

…The rise in negative feelings toward colleges came largely among Republicans, many of whom see campuses as bastions of liberalism. Yet those Republicans still want their children to attend college. They understand that the benefits of education outweigh any risks of lefty brainwashing.

…Conor Lamb, the Pennsylvania Democrat, just won in a heavily Republican district by focusing relentlessly on his constituents, not Trump. Education was one of his themes. He told voters he was bothered that his brother and sister — both teachers — didn’t receive the gratitude that he did for being a Marine.

A Winning Political Issue Hiding in Plain Sight – The New York Times

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