Hawaiian Tourism Authorities Launch New Visitor Education Campaign

…The Pono tourism movement. “Pono” is a Hawaiian word having a multi-faceted meaning, but, concisely, it connotes an ethos of respect, uprightness, prosperity and well-being.

“Many travelers visiting the Hawaiian Islands don’t necessarily understand why we stay on the trail when we hike, why we care about protecting our reefs, and many of the dangers they need to be mindful of,” said Jay Talwar, HVCB’s chief marketing officer. “Rather than scold them, we felt that, if our residents shared the ‘whys’ behind appropriate behavior, then most visitors would follow along; in other words, if we don’t show them the trail, how can we expect them to stay on it? That’s what our new Kuleana Campaign aims to do.”

Hawaiian Tourism Authorities Launch New Visitor Education Campaign | TravelPulse

nice!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s