Were Trump’s comments about the Squad newsworthy? I can answer that, I think: Of course they were. But let’s go a level down. Why were they so much more newsworthy than anything else? What made them more newsworthy than, say, the memo revealing that the Trump administration has basically abdicated the job of prosecuting white-collar criminals, or Senate Democrats’ continuing efforts to pass a bill that would address the asylum crisis in a humane way?

Part of the problem here is that the media isn’t a “we.” For all the claims of media bias or conspiracy, we’re actually a collection of outlets in competition with each other for the audience’s attention. When everyone else is covering something, it’s hard not to also cover that thing. Moreover, we’re a collection of outlets navigating a shaky business model: Trump coverage means traffic, and traffic is part of the business. In practice, those incentives do not enter our editorial conversations explicitly, but they are part of the context in which those decisions are made.

…The effort to avoid normalizing Trump has been operationalized by, in effect, lowering the bar to covering Trump. We’re on high alert for his abnormal statements — moments of racism, sexism, or bigotry; outright lies; flirtations with fascist ideas or autocratic leaders — so all he needs to do to refocus the political media and thus the country on the worst possible conversation is to make a comment that falls into one of these buckets.

But what if we reversed that approach? What if instead of lowering the bar to cover Trump, we raised it? Perhaps Trump’s behavior — the lies, the insults, the ignorance, the feuding that happens outside the realm of official administration policymaking — shouldn’t get coverage.

…We have set up a very particular incentive structure for not only [Trump] but everyone else in politics, where the coverage that can be generated by abnormal, offensive behavior far outweighs the coverage on offer for simply trying to do a good job and be a decent person.

Trump’s racist tweets: is the media part of the problem? – Vox

hmmm