Films with women in top roles earn more than films with men in the lead, according to a new study. 

…”The perception that it’s not good business to have female leads is not true,” CAA agent and researcher Christy Haubegger told The New York Times. “They’re a marketing asset.”

The data also found that the films with female leads passed the Bechdel test, which stipulates that two female characters have a conversation about something other than a man.

Go, Wonder Woman! Movies led by women dominate box office, study finds – CNET

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