Facebook lowers prices on ads that cause more engagement – meaning that Trump’s more “controversial” posts spread even further than Hillary’s ads, for cheaper, because they generated lots of reactions, comments, and shares.

…Which means that Trump’s ad dollars stretched much further than Hillary’s on Facebook.

…Trump campaign probably paid 100 to 200 times less per ad than Clinton’s campaign did.

This Spicy Drama About Facebook CPMs Has People Like “Wahh?” And “Whoaaa”

hmmmm