During phone calls and in-person meetings at a London hotel from November 2017 to January 2018, Nix was recorded bragging that his firm and parent company Strategic Communications Laboratories (SCL) secretly influenced more than 200 elections around the world, including those in Nigeria, Kenya, the Czech Republic, India and Argentina.
Cambridge Analytica was also hired by President Donald Trump’s 2016 campaign. The firm recently made news for using data acquired by Facebook to build “psychographic profiles” about voters without their knowledge.
According to Channel 4′s meetings with Nix, his firm’s methods for influencing an election included putting certain politicians in compromising positions and secretly recording them, as well as conducting their work using fake IDs, websites, and under different company names so that the company’s relationship with the client is not publicly known.
…During another interview in January, Nix reportedly said that one method of finding dirt on a candidate was to essentially create it.
…In another example, the CEO reportedly said the firm will “send some girls,” specifically Ukranian women, to a candidate’s house to seduce the individual, an act that Nix said “works very well.”
…Other methods involved making the public believe inaccurate facts about a certain candidate.
“I mean, it sounds a dreadful thing to say, but these are things that don’t necessarily need to be true, as long as they’re believed,” he said.