CVS Pharmacy President Helena Foulkes, who made the official announcement at the National Retail Federation’s convention in New York, said the decision reflects an acknowledgment that “unrealistic body images” are “a significant driver of health issues,” especially among women. About 80% of the chain’s customers are women.
“We’re all consuming massive amounts of media every day and we’re not necessarily looking at imagery that is real and true,” Foulkes said in an interview. “To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs.”
CVS bans photo manipulation in store beauty brands, pressures suppliers
hmmmmm