Twitter Inc (TWTR.N) said on Tuesday it would add labels to election-related advertisements and say who is behind each of them, after a threat of regulation from the United States over the lack of disclosure for political spending on social media.
…Twitter, acting a month after Facebook Inc (FB.O) launched a similar overhaul of political ads, said in a blog post it would start a website so people could see identities of buyers, targeting demographics and total ad spend by election advertisers.
…The attempts at self-regulation by Facebook and Twitter have not satisfied lawmakers.
…Twitter said it would limit targeting options for election ads, although it did not say how, and introduce stronger penalties for election advertisers who violate policies.
The company said it would also allow people to see all ads currently running on Twitter, election-related or otherwise.
Twitter’s latest move would not tackle its longstanding problem with fake or abusive accounts that some users and lawmakers also blame for influencing last year’s U.S. election. Unlike Facebook, Twitter allows anonymous accounts and automated accounts, or bots, making the service more difficult to police.