“Flaunting brands is not something that the incredibly wealthy do,” said Tim Calkins, a marketing professor at the Kellogg School of Management. “It’s something the merely prosperous do.”
…Her initial Instagram post appeared staged because someone had to get on the tarmac, outside the plane, to photograph Linton and Mnuchin emerging into the bright Kentucky sunshine.
Before the hashtags for all the high-end brands, Linton posted: “Great #daytrip to #Kentucky! #nicest #people #beautiful #countryside.”
Which is to say, #I’mCool.
Which is to say this is about as uncool as a person can get.
“She was trying to say, ‘I’m a high-class chick. This is who I am,’” said Goldgehn of the University of San Francisco. “But if you’re really a high-class chick, you don’t need to show it.”
Ya can’t buy class.
…And those who seek to put a price on it will never achieve it.