This is what you have to offer us. This is how you, as a company, see women, and it is also what you are trying to sell us about ourselves. Billabong makes products for men, who go out there like badasses and catch awesome waves, and also for women, who basically just lie around uncomfortably, waiting to be looked at and desired.This is what your bikinis are for, apparently. For display, not for action.
This sh*t is powerful. This layout, this choice representation of who Billabong thinks men are, and who it thinks women are. This sh*t matters.
…We get enough of this sh*t elsewhere, I assure you. We don’t need it from you too. So show me some badass (and beautiful, if you must) women out there shredding waves and having fun on the beach. Show me what is possible for me, as a woman, if I buy your products. Sell me that dream. Isn’t that what this whole business is about anyway?