Everyone was already projecting what they wanted to see on the situation, so all you need to do is convince some significant number of people watching that what you wanted them to see was right there all along.

…The spin worked, both because it feeds the narrative that Trump supporters are all misunderstood (and it’s the job of liberals to understand them), and because there are a bunch of videos with a muddle of people from very different walks of life, all of them living their best lives (heckling people, showing off for their friends, drumming for peace) at the same time, which underscores the current situation: One person’s best life in this America is another’s nightmare.

Beau Friedlander: How the Covington Catholic boys were redeemed by the dark magic of crisis communications

hmmmmm