“I apologize for having to re-accommodate these customers” is not something you say if you sincerely think your company made a mistake and you’re determined to make it right. It’s something you say when you think your subordinates did nothing wrong but you know you have to issue an apology.

No normal person uses the phrase “re-accommodate.” And United didn’t “have to” eject paying customers from its planes, violently or otherwise. They could have offered customers higher compensation to voluntarily take a later flight. And if they were going to remove someone involuntarily, they didn’t have to knock him onto the floor and drag him down the aisle.

The CEO of United has an astonishingly bad “apology” for the overbooking fiasco – Vox

yup.