How President Obama Won a Second Term | Politics News | Rolling Stone

Reading up some classic stories today. Carville is the man. How many god’s honest truths that you have to accept or you will never understand how campaign work are there in this article?

One of my faves,

Remember, for Obama, there was a great strategic dilemma as to whether to present Romney as a flip-flopper or as someone who is for the rich guy. You had to pick one, and they picked “for the rich guy.” If you’re going to be successful in politics, you have to pick one. One of the great statements of the Kerry campaign was when they said, “We have a nuanced and layered message.” It can’t be nuanced and layered and be a message – it just can’t.