Brilliant!

OK, that is hyperbole. It still could be a little smoother and zingier but it is very, very good. Considering it is coming out of the left? Considering the source it definitely is in brilliant’s neighborhood.

My complaints would be that it is definitely well crafted but I wonder if some amount of ability to engage and connect with the viewer has been sacrificed in an effort to not only appeal to the everyman but to every
(hu)man.

I could have lived without the newspaper graphic hanging out on the screen next to Romney’s face for so long. Really I could have lived without that graphic at all. (It’s up there for so long I found myself distracted by it. What am I supposed to do with that? I can’t read it…)

The white shirt with the rolled up sleeves is a little awkward but nice touch with the lavender tie.

Speaking of white, the combination of the announcer and the music is really, really, really white. I mean, Whoa! That’s some pretty white white right there. There’s white, white, whitey white, and white. …And there are people who are so white they don’t even eat hummus. To be crass there is significant value in his setting a really white tone. (in polite terms, “mass appeal.” to be more crass: bland and nonthreatening.) It definitely hit the mark on that front. Almost overboard but really right on target.

The beginning was there to set up the tagline. It’s well done but not out of the ordinary. The spot starts to shine when he comes out from behind the podium. He’s not only in  the factory but he looks actively interested and engaged in the situtation. They aren’t just walking by the machines as he listens to the factory worker give him a canned tour. They are discussing what is in front of them. To signify Obama’s involvement in the situation he touches the car. Hands on. I love it. It’s a subtle but effective bit. “Outsourcing vs. Insourcing.” I mean, it’s almost like they bothered to test the phrasing out before hand. Catchy. Pithy. Nice!

It’d be a B effort at best from a Republican operative but from the Left? I give it an A-.