Indra Nooyi, the CEO of global giant PepsiCo, says her company is trying to solve women’s “least favorite things” about Doritos by developing a version of the snack designed specifically for women.

In a recent interview with WNYC’s Freakonomics, Nooyi discussed the different ways that men and women eat chips. Men “lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom,” Nooyi said.

…”[Women] don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

Doritos, For Her : The Two-Way : NPR

Seriously? Go F’ yourself, tone-deaf exec at PepsiCo. What weird ass uptight women are you eating Doritos with anyways? What decade are these women you refer to living in? The 1950’s??? Who the hell wants to eat Doritos that don’t crunch? What backwards-ass society do these women who don’t want to “crunch in public” live in? Get a clue.

(Hey Pepsi, might be time to shop for a less stupid and embarrassingly out-of-sync CEO. Actually seems like that time was yesterday.  …And this might be yet another reason so many people prefer Coca-Cola…..)

PS – Any diversity or egality points a company might pick up by having a woman as CEO is 100% cancelled out if that woman is goddamn embarrassment to her gender.